In the marketing world, there’s a saying that, “If you’re marketing to everyone, you’re marketing to no one.” This also applies to selling your home. You must know who your ideal buyer is to market it accordingly.

Today, I’m sharing types of 3 home buyers and how you can stage your home to attract the kind of buyers you want… 

Ideal Buyer: A Family with Kids 


If you are in a family-friendly neighborhood, highlighting bedrooms is a priority. You also want to create a warm and inviting family room or a play area for kids. Your family room essentials should include adding pieces with storage and functionality. 

I also recommend putting an extra emphasis on outdoor living space with a play area for the kids and a seating area for the adults. When you create a complete picture of family living, it’s easier for potential buyers to envision themselves living there. 

Ideal Buyer: Working Professionals


When you stage for working professionals, rely on contemporary, modern furnishings and decor. A home office is a must, and this feature is more important than ever in a pandemic. Focus on upscale features, whether it’s an area for entertaining or a retreat-like feel for after-hours relaxation. 

Ideal Buyer: Millennials


Millennials are less about the large spectacular homes and more about smaller, flex spaces. They want green, eco-friendly options so stage with natural materials like wood or bamboo. Upcycled decor aligns perfectly with being more environmentally conscious.

You should absolutely know who your buyer is to stage and sell your home successfully. Your home stager has studied buyer demographics, and the first step in preparing your home for the market is to know who your buyer is. We keep this in mind when making our recommendations during the home staging consultation.

Have a question about the ideal buyers likely to be looking in your neighborhood. We’d be happy to help! Reach out to us here.

Until next time,